Tips on dealing with
trolling, defamation, and other derogatory comments from users
Check for possibly
derogatory messages all the time.
Check your page all the
time, or at least have someone do it for you. You need to deal with negative
comments as soon as possible before they affect the opinion of other
subscribers.
Avoid the domino
effect of negative comments.
When one person makes a
negative comment, it is possible that others will sympathize. Then it can
become a string of negative comments form more users. End it before this
happens. Delete the root cause.
Do not leave a serious
question hanging unanswered for too long.
Some questions, if
unanswered, can lead users to doubt your company’s credibility (e.g. the
product I bought is lasted only a month, can I have it replaced?). Questions
like this one should be answered immediately.
Maintain a
professional tone when replying to possibly derogative comments.
Sometimes, you need to
answer derogatory questions to set things straight, so other users will know
the truth. But when doing so, you should avoid being rudely defensive. You
should always maintain a professional tone. Other users will see this and appreciate
it.
Know which messages
should be left unanswered. You do not need to respond to every question.
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