Tips on using YouTube
effectively
Decide on the
appropriate comment sharing settings of your Youtube account.
You can decide if you
want to block other users from posting comments on your videos and on your
profile page. Do this to prevent possibly derogative comments.
Decide on whether to
use the ‘Like’ and ‘Dislike’ button or not.
Dislikes have an effect
on potential customers. If you think you video will get a lot of dislikes, you
can turn this option off.
Learn how to use
related tags.
If you want people to
easily find your uploaded video on Youtube, you should use tags which people
are likely to use when typing keywords in the search bar. For computer products
for examples, tags like iPad, laptop, internet, Intel, and such should be used.
Check comments
regularly.
If you decided to allow
comments, you should check them regularly so you can deal with derogative and
damaging comments as soon as possible.
Use the ‘delete comment’
option sparingly.
In Youtube, a comment is
not completely removed. The username of the person who posted it will still be
there and with a note “Deleted comment”. People will wonder why you deleted a comment.
So use it sparingly.
Using courteous and
well-informed replies instead of deleting.
Instead of deleting, you
can reply to derogative messages instead. But do not be rude. Simply defend in
a very convincing and informed manner. Make sure that readers will side with
you because of the way you answered.
Customize your page
and use your logo for better credibility.
Using the company logo
adds credibility. And customizing your page makes it look more authentic.
Upload only high quality
videos.
Videos do not have to be
in HD to be high quality and clear. It just needs to be properly done and
edited. All videos should be high quality because it will affect the image of
your company.
Screen videos for
possibly offensive elements.
People on Youtube can be
pretty harsh. Make sure that all videos you upload are free of potentially
offensive contents.
Take time to learn the
policies of Youtube.
It is damaging to the
reputation of your company if your account gets suspended. People will wonder
why it happened. So take time to read Youtube’s policies.
Update users about
increase in subscribers.
Others usually update
about their first 1000, 5000, 10,000 and 100,000 subscribers. Make these
updates so your subscribers can see that your page is moving forward.
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