Tips on using Twitter

Tips on using Twitter

Edit the URL name and use a main keyword which best describes your company.

From the default URL assigned to your profile by Twitter, edit it into something like www.twitter.com/YouCompanyNameHere.

Regularly post news and events.

If you leave your Twitter account unattended, people will stop following you. And even if they do not unfollow you, they might  stop checking your posts.

Follow groups, organizations, companies, and/or people which you believe are connected to your company in some way.

Follow twitter accounts that are related to the nature of your business. This will increase your exposure to more Twitter users.

Avoid posting Tweets on other’s profile.

This is to maintain a professional attitude. Remember, this is a company account not a personal account.

Avoid using your company Twitter account for personal business.

If you like a certain celebrity or you like to make comments about some current events that are completely unrelated to your business, you should follow them using your own personal account. Business and personal life should not be mixed together.

Avoid conveying personal feelings and thoughts via your company Twitter account.

Tweets about your bath time, the breakfast you had, the new clothes you bought, and your quarrel with your friends do not belong in your company Twitter.

Advertise your Twitter account on your other Social media account.

If you have a Facebook account, tell your Facebook subscribers that you also have a Twitter account. This way, both your accounts will show more subscribers.

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Hashtags are not very effective.

If you like doing this trick, well save it. A recent study shows that posts that used hashtags are actually 5% less efficient at attracting users.

Do not follow more people than the number of people following you.

If you are following more people than the number of people of following you, it will make you look desperate. This is not good for your company image. You must exercise some degree of selfimportance.

Use geo-location to find local target niche.

This feature is very useful for internet marketing. It will help you locate your target customers better.

Focus more on your advocates than your influencers.

You influencers are only likely to mention you once or twice. After which, you are not really connected with them. But advocates are different. They are potentially long term partners with long term benefits. Invest time on them.

Your Tweets should be in harmony with your Facebook posts, if you have both.

Make sure that company news, events, and promos you Tweet are the same with those you post on your Facebook account.

Update users about increase in followers.

Be transparent while exercising caution.

Your subscribers will like it if you are transparent. They will feel connected with you. But you must limit how much information you withhold.

Only withhold the physical address or office address of the company itself.

You are not obliged nor is it safe to tell your subscribers your personal address or the personal address of your employees. Only tell them the address of the company itself.

Only withhold the company contact number, email, fax, etc.

Only the company contact information should be advertised. Those of the employees should not be disclosed to protect their privacy.

Avoid heated conversation.

Not only is it unprofessional, but it will not leave a good impression on your subscribers.

Keep a record of possibly threatening comments from users.

If a post includes threats or anything of the same degree, you should keep a record of it. A printscreen will do.

Never use a password that is easy to guess.

You do not know what hackers might do to your account. Make sure that your password is something that cannot be guessed.

Never withhold the email address that is used to register the social media account.

This may all be that a hacker needs to hack into a Facebook or a Twitter account. It should be kept private.

Use a registration email that is different from the company email.

A hacker will normally attempt to use the official company email thinking that it is used to open your company’s Facebook or Twitter account.

Never leave the account unattended in any computer.

Do not forget to uncheck the ‘Keep Me logged’ in button.

Some people forget to uncheck this box. As a result, their account gets hacked by the next person who will use the computer. Good thing if it is found by a good person.

Avoid logging in to public computers.

Even if you uncheck the Keep Me Logged in button, there still ways for hackers to get your username and password. A simple keylogger program will do the trick.

If you must login using a public computer or a public network, try using the onscreen QWERTY board when keying in the username and password.

Keylogger programs follow the keystrokes that you make. They cannot read passwords and usernames that are inputted using an onscreen qwerty keyboard. The downside is that people behind you will see which characters you clicked.

Change the password if you believe it has been compromised.

Remove arguments between users.

Sometimes, the dispute may not be between you and a user but amongst users themselves. Remove these as soon as possible. Block them if necessary.

Set a rules and conditions page.

Some people may not exactly follow. But if you ban them, they will not be able to say that they were not warned.