Lessons from the Master

What product to sell?

My best advice is to think of the last few items you bought online and see whether there are opportunities to sell them yourself. Suppose you bought a book online. Now there is nothing stopping you from selling that book yourself using the Amazon affiliate program. And with Amazon there are thousands of products that you can sell.

I sell - via Amazon - boxing gloves and sell a couple of pairs a week. I don't touch the product I simply make a few £'s from the sale of each pair of gloves.

And I do this with over 150 different products, a few of these I bought myself over the years and decided to sell them again. This process is the same for ebooks. This summer I was to be best man at a friends wedding.

I needed to write a good speech and so went online for a guide to help me.

Most of the stuff was more for the US market - very little for the UK market.

So I had to make a trip to my local Borders book shop and I bought a great book on best man's speeches.

Having read it cover to cover, I felt I knew how to write great speeches, so I decided to write a small guide to best man speeches for the UK market.

I now advertise this small guide at £12.00 and sell 3 - 5 copies per week. Since then I created a back end product - Best Man's Duties, and I've now got other related products:

The Father's Speech Book

The Father's Wedding Day Duties

The Ideal Wedding Presents

Unusual Wedding Venues

These product ideas have simply come from when I was in the market for a speech guide book.

Another idea that I turned into an ebook was when I took my family for a weekend break in Norfolk.

We wanted to do a couple of interesting walks within a few miles from the hotel we were staying.

So I went online and found ... nothing!

So when I got to the hotel, I asked the receptionist for ideas for nice walks. She created a few interesting walks that we enjoyed and so I decided to write a short guide to walks around the area of Norfolk where we stayed.

I included pictures of special interest, plants, flowers, trees, rivers etc and it is a nice guide. It sells for £7.00 and I've sold over 50 this year.

Source: Robert Evans