Lessons from the Master

A lot of readers have contacted me about Andrew Reynold's system and whether I could explain it in more detail.

Andrew currently promotes an opportunity called Cash on Demand.

Before I go any further, I'm not endorsing his product, I'm just explaining his marketing methods.

This is a monthly course explaining how to create numerous cash on demand products.

These could be DVD's, CD's, ebooks or printed manuals and study courses.

The part of the system that you need to concentrate on is what he calls the "funnel Process".

And here's how it works:

You start off with a reasonably priced product - for example £67.00. This is called your front end product.

You market this product heavily to attract as many buyers as possible. You are not looking to make a profit on this product - breaking even would be a bonus - what you want to do is build up a database of RED HOT buyers.

So let's say, you managed to sell 1,000 of your front end products. Next you mail the 1,000 buyers an offer of a resell licence for this product priced at £297.00. This enables the customer to sell the product themselves.

Now, because every one of the 1,000 recipients bought the manual, you have a much better chance of selling the licences.

From this mailing, you sell 35 licences.

Next you mail the 35 licence holders with an offer to become a master licence holder. This entitles them to sell the product, AND also sell resell licences for the product, plus you'll also add a bonus of an additional master licence product.

For this you charge £997.00 and sell 10 of these packages.

So let's see how much you would have taken in. We'll ignore the 1,000 front end sales and consider you broke even.

So you sold:

35 Resell licences = £10,395.00

10 Master licences = £9,997.00

Gross income = £20,365.00

Let's take off £1,000 for your marketing materials and postage, and you could have a profit of £19,365.00.

And this is just from 1,000 customers.

Now imagine if you continued with this process, constantly built up your database with different front end products and resell / master resell licences, you can see that within 12 months, you could be achieving Millionaire status!

Andrew Reynolds has over 25,000 customers, Tim Lowe has 15,000 customers, so you can see why both of them are Millionaires.

I've used this process myself for a number of years, and I'm in the fortunate position to be able to spend my time as I want - in fact I don't have to work again - if I don't want to.

This marketing system that I've just explained has proved time and again to be one of the easiest ways for the average person to become a Millionaire in a short space of time.

Source: Robert Evans