The first thing that must be said... congratulations! You've made it this far that you're in a position to write a sales letter for your product! You've already jumped through many hoops to research internet marketing, register your domain name, to upload files to your server, and to edit HTML. And now you're looking to improve by writing your product sales page. You are one determined individual!
But before you write, you need to know where to start...
The best products are being promoted hard by affiliates and product owners. Search the ClickBank marketplace for a category related product and order the products with the highest gravity rating first. This will give you a list of best selling products that affiliates are attracted to. The more affiliates, logically the better the site is doing. Alternatively type the main keyword phrase that your potential visitor will be searching and notice if there any paid ads. They all lead to a product at the end so take note of the website because the advertiser wouldn't be paying otherwise.
Want to take it a step further?... Start testing!
Use your research to form a base sales letter, adapt it to your style and target audience and use split testing to guide you in the right direction so you can get the highest conversion rate!
Still not with me?... Let's assume your website is already producing sales but not as much as you want. Where do you go from here? What changes do you make and how do you know if it's made a difference? How do you know if it's make things worse? This is where split testing is key and separates you from all the other wannabe marketers out there.
Use split testing to determine if a short sales letter converts better than a long one. Use it to determine what price you should be selling at. Use it to determine if a video increases your sales. Use it to determine what color background you should be using and whether mini-site graphics are needed.
Only when you test and tweak your marketing will you have solid numbers to work with so you can make smart decisions!
Get into a habit of split testing your sales pages from the start so you can gather intelligence and know exactly what your visitors react better to and ultimately which sales letter produces the most sales!
Want to go deeper with split testing and see example of good sales letters and resell rights products than convert well? Please download your 47 page report which will reveal what you need to know when writing product sales letters so you'll always be able to produce winning products!
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